During social media is the most used tool, in

During the past 20 years social media and the technological
communication increased steeply. Nowadays everyone has access to the Internet
and can communicate, through an application, with another person which is on
the other side of the world.

Thanks to these social media every person became a social animal who
just communicates in a virtual way. People, in the past, started to learn with
books, exercise books and articles, and so they were used to find paper based
information. Nowadays, everyone is addicted to find information and doing
researches in a fast way, by using the internet and by browsing through
different websites. So, social media helps people a lot, by finding on a
website the most relevant and current article he/she can get. The majority of
the people cannot leave home and go to work without bringing the mobile phone
with them, it is always needed and as soon as possible a person is trying to
call or to write a message, in this case it has to be answered as fast as
possible, because if not, the person on the other side will think that he will
be ignored and it will show a non respectful behaviour.

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For the job environment, social media is one of the most important
features that employees and employers can work with; these brings between
different personnel a direct connection through companies or departments which
can be very far away from each other. This connection between individuals,
brings also to a specific mood, which is happiness, and this brings also a
better productivity which consequently might bring a good revenue for a certain
company. Every social media, like Facebook or Instagram are helping people to
create work groups which are helpful for connecting and developing employees. An
important factor of social media, in the working environment, is transparency, where
nobody can mask something and where data is seen at the light
of the sun, in order to have more honor in front of the leadership and more
comprehension of the company goals.

Apart of the work, while studying,
social media is the most used tool, in order to find information, to get
connected via mails, video calls and chats. At a university, like IUBH or at
any school, we can observe that without any laptop or smart phone, people would
be lost, in the terms that nobody would know how to study. Like we observe
daily, todays university study material is made more out of digital platforms were
slides are being downloaded and are ready to be studied from the students;
books and academic journals are still seen in libraries, but are not so often
used as other digital tools. While studying with just a digital tool (laptop,
smart phones, tablets), it does not give the student a detailed information or does
not inform him about a detailed research; instead, a book can give detailed
facts and gives information as a whole, which is described much more precisely.
Social media, as many people say, does not let the
student always concentrate while there is a certain percentage of distraction.
Sometimes happens that students, while studying on a laptop, do not remain
concentrated on the task at hand, thus this gives the student a chance to be
distracted while going on e.g. You Tube, Instagram, Snapchat or Facebook. Other
tools which distract students, while studying on laptops, are the notifications
and alerts which are coming from the different social websites. Because of
these distractions, students will bring less time outdoors practising sports,
playing outside or reading books and much more time in front of electronic
devices. Combined with the huge amount of time people spend in front of social
media, according to different surveys, they spend per day also more than 2
hours drinking and eating. This is, of course, not a complete healthy way to live
the daily life. In overall, social media is changing and evolving continuously,
in the working and educational field, and if we agree with it or not, it has a
dominant impact on it.

3. Literature review

 

 

4.   Methodology

On our survey, we conducted a descriptive style research. Our aim of
this research objective was to find out the correlation between how social
media influences the overall study behaviour of students at IUBH. We conducted
our research using a method of questionnaire followed by an observation for
several practical reasons. Questionnaires are the most cost-effective way to
gather quantitative data; secondly, they are extremely proficient at selecting
the target audience required. There can be some major draw backs to the use of
questionnaires. People who respond to your survey may not give you one hundred
percent truthful answers, some
other biases to questionnaire might be the ability to analysis the data
correctly, it may become to difficult to derive the relevant information due to
a lack of transparency. Our observation was conducted daily, within the
social environment. As observed in the classroom, where social media is taking
the center stage of the students daily and social life, we have also seen, through
being enrolled at the university for a length of time, that social media not
only in the classroom is taking control of students, but even in a more social
atmosphere like Charlies, in the Mensa, in the SCR room, in the project room or
in the Dallmayr Café. People, when being observed in a social context, their
scope of use may vary from one point to another including the way they use
social media, at one view it may look like the student is using it to research
on google, or in the contrary to looking up irrelevant information on Instagram
or Snapchat. Besides the fact, it is not precisely known how students invest
their time using such social media applications in and out of the classroom.

The research we conducted, was only limited to the student population of
the ”International University of Applied Sciences Bad Honnef”. Our tool of
information we used was conducted specifically narrowing down to the Facebook
group ”IUBH Bad Honnef”. Until now, we used the questionnaire to gather our
necessary data needed to conclude our findings. Our questionnaire was posted
from: December 3, 2017 till January 3, 2018. We gained in total 51 responses.
Our response rate was low due to a few known variables. Because of having
received the responses during the winter semester, due to the bad weather, the
cold climate and the holiday season (including the Christmas period), few
people were not concentrated on Facebook, or by being more precise, they were
not looking at the IUBH Facebook page where the survey was published all
together. In addition, some people might have answered quickly without reading
carefully the questions, due to time lacking and considerations between the
Christmas Break. At the end of our conclusions we found the relevant
information needed in order to find a correlation between the different
variables.

 

5.   Questionnaire
Analysis

The conclusion to our findings regarding our questionnaire, was self
completed using the Internet as a source of information. The tool we used is
the survey platform of “Survey Monkey. In the questionnaire we gained three
different variables which are opinion, behavior and attribute. The
questionnaire consists of 10 multiple choice questions where the respondents
could use a multiple response style question. Per question, there are from 2 to
10 choices, where in a question there are no limited number of boxes where the
respondent can tick. It was posted on Facebook through the “IUBH group”. As
displayed in our first question, “what is the age group?” the percentage of people
with the majority ranges between the age of 18-21 with the responses of 43.14
%, this is because it
represents the age with the most subscribers at the university. On the second
place, the age between 22 and 25 answered with a 41.18 %, having this high
percentage is normal because at the ”IUBH
University” there are a lot of students who attend different master courses. Regarding
the age below 18 just one student answered. Mentioning the question number 3, the
males who answered are 25 out of 51, while the females are 26 out of 51. Nearly the double of the
respondents are not German, wo reached 62.75 %, this explains the
internationality of the university. The majority of undergraduate students
replied to the survey with a 84.31 % of answers, the responses regarding the
postgraduate students is 13.73%, while the preparatory course students only
arrive at 1.96%. The vast majority of undergraduate students responses is
because of their larger time slots that they have during their studies, here we
are able to observe how busy postgraduate students, during their semester, are.
This explains the reason where master students do not have so much time and are
not willing to answer so many surveys as in the past. In the 5th
question ”which semester are you from?”, the answer percentage was pretty
distributed between different number of semesters, but the highest percentage
was the 2nd semester with 13 answers, the second highest were the 1st
semester students while all the other semesters have a lower answer rate. This
higher answer rate between the 1st and the 2nd semester
students, explains again their curiosity of answering a certain survey and also
because they are in their initial part of the university programme, which is
not so challenging in confront to higher semester programmes. The semester
students who answered less are those who are in the 4th and the 7th,
this is due to their internship in Germany or abroad. Question number 6 asks
”what kind of social media do students use?”. As many people know nowadays,
is that Whatsapp and Facebook are the most used social media between young
people; the result of the survey gives to these two social platforms the
highest answer rate, which is 98% for Whatsapp and 96% for Facebook. This
percentage was already foregone, e.g. Whatsapp is used a lot for studying
because people can send unlimited document files, messages, photos, audio
messages and video messages. All these methods which ”Whatsapp” gives helps
students a lot by studying in a much faster way. On the third place is
”Youtube” which helps students learning through video lessons and lets
students pass their time. ”Twitter”, ”Viber” and ”Tinder” are those with
the lowest percentage, instead the answer regarding the Emails reached 70% due
to the importance of sending larger documents between students. Analysing the
question number 7, which asks ”What electronic device use students to access
social media?”, we arrived to a conclusion where the smartphone is the most
used electronic device between students at IUBH. On a certain side, smartphones
are an easy distraction especially during a class or a meeting but at the same
time are useful for contacting a person as soon as possible and even for
exchanging fast messages. The laptop is the 2nd most used electronic device to
access social media between students, in order to conduct research, turn in
documents and use different software. The tablet, which is smaller but very
practical in order to study on the train, on the bus or in a park, is used by
17 people out of 51. Smartwatches instead, are not really likely used to access
social media because of their smallness, but are useful for quick information,
short messages or calls due to their connection with aSmartphone; smartwatches
are still used from the 19.61% of the respondents of the survey. Regarding the
question number 8, which wants to know ”How many hours per week do students spent
their time on social media?”, shows that 29.41% of the students spend this
time between 6 and 8 hours per week. This number, nowadays is even not so high
as it has to be; moreover we can observe, around the university campus, that
students spend a lot more time on social media. 21.57% of the students uses
social media 12 or more hours a week; if we would confront our observation with
this result that we gained, this seems more truthful.

 

 

 

Question number 9 wants to know ”why are people
using social media?” The highest answer rate is 94.12% with the answer ”get
in touch with family and friends”. From this answer we can observe how
students at university, living far away from their family, are often getting in
touch with their family through social media; thanks to different observations,
we found out that to be connected with friends and family, students use ”Whatsapp
video calls”, ”Skype”, ”Messenger” and ”Facetime”. Another high answer
rate was given trough the answer ”Get new information” with in total 88%. 29%
answered to ”share music and conduct research”, while ”play games” has the
lower answer rate. At last, but not least, the last questions ask about a
rating on the advantages and disadvantages of social media in education, where
the respondents, between every statement, had to rate between low, medium or
high. The most weighted average between the statement ”it encourages
creativity” was 2.04, the least weighted average is with 1.29. Almost everyone
agrees that social media gets everyone more connected. On the negative side, as
it was already explained in the introduction, there is a high rate of
possibility of distraction and compromises privacy. This is a very truthful
answer, many people see that privacy is a serious problem, e.g. students can
easily enter a students university platform from another person or enter a
someone else Facebook page. The ”high” rate on ”student can get instant
feedback” arrives at 52.94% while the 11.76% disagrees. Due to self
experience, instant feedback is very known and also really important to know
how companies and organizations can improve; this grants a support to the
company in order to provide a better service for future customers. The rate in
the statement ”it promotes poor writing” is well balanced; while always
studying in front of an electronic device by typing texts, it is very easy to
forget how to write by hand and students would not be used anymore to write on
a piece of paper. In overall, the responses were not always truthful or
precise, this is because not every student took that survey seriously, but at
the end the questionnaire was quite successful.

 

 

6.
Conclusion

As a result, social media has its negative and
positive sides. As technology continues to evolve around us, social media will
always be a tool where people will use continuously. Using our questionnaire
and our observations we averagely found out how students at IUBH use social
media daily, with what kind of electronic devices they study and how many hours
they spend on them. Social media changed completely our life, we just have to use
them in an appropriate way without using them meaningfully. This research gave
the opportunity to understand the today’s study behaviour of students and to
compare it to the study methodology in the past, this helps to explain the huge
evolution that technology and the social media did. At the end, the aim of
social media is to connect people worldwide in a fast way, being used as a
marketing tool and as a channel for customer service. Students, from now
onwards will continue to use social media more and more, but they should also
not forget the former study methodology.

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